Influence strategy & anti-disinformation agency
France is the target of foreign information manipulation campaigns: fake news websites, networks of coordinated accounts, doctored videos. We advise institutions, local authorities and companies on how to influence with facts, communicate clearly and fight back when disinformation strikes. Our approach draws on behavioural science: understanding why a message convinces, why a rumour spreads, and acting on those mechanisms.
Four services, one active ingredient: critical thinking, backed by behavioural science.
Make your voice heard by decision-makers, the media and the public, with solid arguments and proven behavioural levers, without manipulation.
Clear positioning, messages that hold up and distribution based on facts, not on the latest TikTok trend.
When a rumour spirals, every hour counts. We prepare your teams and steer the ship with you through the storm.
We spot the disinformation campaigns targeting France and your organisation, analyse them and organise a proportionate response.
The de-zombification protocol, step by step. Always take as directed.
We map your audience, its behaviours and the stories circulating about you.
We sort facts from approximations and fake news, with sources and risk levels.
An action plan: messages, channels, timeline and a ready-to-use crisis procedure.
Continuous monitoring, monthly indicators and adjustments. Do not stop treatment abruptly.
Like all treatments, BRAINROT-DETOX can cause effects, although not everybody gets them.
Not recommended for troll factories, click farms or zombies allergic to sources.
Do not combine with ALL-CAPS headlines followed by three exclamation marks.
This is not a real medicine. It works much better.
Three statements. Answer honestly, nobody is watching (except the algorithm).
“A screenshot of a post is proof.”
“A viral photo can be ten years old and come from another continent.”
“The more a story is shared, the more likely it is to be true.”
Resources to understand, spot, check and report, and a MOOC to go further.
Videos, reports, podcasts and free tools, sorted by use: understand information warfare, check an image, report content, take back control of your attention.
Open the resourcesA free course on information warfare: the 5Ds of manipulation, the exponential effect of social networks, the actors, France as a target and how to respond.
See the programmeA disinformation campaign to counter, a rumour to put out, a strategy to get back on track or a team to train? Describe the symptoms. We reply within two working days.
BRAINROT-DETOX®